Our Investment Philosophy

The purpose of a client’s investment portfolio is to fund current and/or future financial objectives. The design of the portfolio must take into account the client’s financial objectives, tolerance for risk, needs for current income or liquidity, and special considerations such as taxes. We believe the appropriate allocation of investment assets for your goals and risk tolerance is the most important component in developing an investment portfolio.


  1. Passive/Index Investing

    An index/passive investment strategy is one that seeks to match the investment returns of a specific market benchmark, or index. In an index or passively-managed fund, the investment manager attempts to duplicate the investment performance of the target index by buying and holding all, or a representative sample, of the securities that make up the index. An exchange-traded fund (ETF) or mutual fund that uses indexing as its investment strategy is called an index fund. Indexing works for both stocks and bonds, and there are indexes and index funds for all segments of the investment market.

    The defining characteristic of index funds as opposed to traditional “active” mutual funds is that there is no money manager in charge of the fund making bets on individual stocks, bonds, or sectors of the economy in an attempt to “beat the market”. Indexing is thus considered a “passive” approach to investing.

  2. Saving vs. Investing

    Saving is for meeting short-term financial goals, and investing for meeting long-term financial goals. We generally do not recommend investing in equity ETFs or mutual funds for any goal with a time horizon less than 10 years. For these goals, savings accounts, money market funds, CDs or bond funds are appropriate.

  3. Diversification and Investment Style

    Diversification reduces risk. We believe that having a diversified, well-balanced portfolio, following long-term buy-and-hold strategies, and having patience, will increase the likelihood that one will achieve their long-term financial objectives.

    Following the academic work of Fama and French, we believe that over time value and small-cap oriented equity portfolios will provide superior returns over growth and large-cap oriented equity portfolios, and so tilt our equity investments in this manner.

  4. Investment Education & Working with Clients

    Investors should know how each investment they own fits into their plans and why they own each investment. DFP works with clients to educate and help them understand how and why we recommend what we do.

    DFP considers ease of account administration and simplification in making recommendations.

    As fiduciaries for our clients, we are bound to put your interests first. We strive to obtain the most appropriate investment vehicles to meet your objectives, while being very conscious of total expenses and risk exposure.

    For those clients who choose to self-implement our recommendations, we often suggest clients open accounts with the Vanguard family of ETFs and mutual funds and consolidate holdings as much as possible there. Vanguard has a great variety of no-load, low-cost, tax-efficient index mutual funds.

    For those clients who seek our assistance to implement our recommendations, we work with Charles Schwab & Company, Inc. and Shareholders Service Group.